Indian infrastructure projects buy pumps, valves, treatment systems, electrolysers, signalling and much more. Selling into them means getting specified by consultants, approved by buyers and competitive under local-content rules. Our founders come from an Indian industrial valve maker; we know that route from the inside.
What usually gets in the way
- Products that are not on the approved vendor lists of Indian buyers and consultants
- Local-content rules that favour products made or assembled in India
- No local service and spares presence, which buyers ask for
- Choosing between a distributor, a licensee, a joint venture or your own plant
How we help
- Market and specification map. Which projects and buyers use your product, and which consultants write the specifications
- Route to market. Distributor, licensing, assembly or joint venture: compared on cost, control and local-content score
- Partner search. We find and vet Indian distributors, licensees or manufacturing partners
- Vendor approvals. We help you get onto approved vendor lists and prepare the documents buyers ask for
A typical first 90 days
- Weeks 1 to 4
Demand and specification map for your product category.
- Weeks 5 to 8
Route-to-market recommendation and partner shortlist.
- Weeks 9 to 12
Partner meetings, vendor registration started and first projects targeted.
Related
- Partner search and joint venturesDistributors, licensees and JVs
- Water and wastewaterA large buyer of pumps, valves and treatment systems
- Energy and green hydrogenElectrolysers, storage and grid equipment
Talk to us before you commit capital or bid.
A 30-minute call with a senior partner. Tell us your product, target sector and timeline; we will tell you honestly whether India is ready for you, and what the first 90 days should look like.
